Carolina Soto Infante – Marketing Executive & Trade Consultant
Lead Generator Specialist| Marketing Strategist on Google, LinkedIn & Pinterest | Content Marketing Specialist| Brand Internationalization| Partner at M&DA Consulting & MexArt&Co.
My name is Carolina Soto, I’m from Mexico and I am an International Marketing and Trade consultant. My mission is to help companies from Mexico that are interested to venture into the UK and Europe Market, and vs, companies from, UK, Europe, or the US interested in venture into the Mexican market. Making them grow internationally online and offline.
Q1. Did you always want to become a consultant or did you fall into the role?
I fall into the role, the life took me where I am today. I was looking to get into a Marketing Agency and when I started working a full-time job, was in government in international affairs and then as a consultant representing states from the US in Mexico and then I started on my own.
Q2. What makes a good consultant?
Getting involved with the client, know them very deep to know their needs. I see myself as a company doctor, so the company gives you their issue, and your prescription is to find the problem and fix it. So, I think listening carefully to their needs and what they want to achieve, and how is very important.
Q3. Do you feel you manage yourself well or is it a case of ‘the cobbler’s shoes’?
I think that I manage well myself as an international consultant, I have spent a lot of time in different countries so I know several markets.
Q4. Are there enough hours in your day?
Depends on the project, sometimes takes too much that I would love to have more hours. For example, when I work with Emabassys, the projects are big and consume so many hours, but companies like producers just take a few hours.
Q5. If you could magically stop your clients from making one mistake – what would that be?
When they say that don’t want to invest in Marketing enough, because they want quick results, and everything takes time.
Q6. What do you find is the best way to market yourself?
Word of mouth
Q7. What do you do to unwind?
Besides exercise, I like to learn new stuff, as new languages relax me.
Q8. What advice would you give a starting consultant?
Be patient and be well informed and in Marketing always know the about the trends on marketing tools.
Q9. What’s your guilty pleasure?
Take courses in different areas.
Q10. What’s your goal for next year?
Make my company grow within the UK