Erica Hargaden – Certified Child Sleep Consultant with Babogue

Q1.  Did you always want to become a consultant or did you fall into the role?

No! It wasn’t something that was part of my career plan at all! When I graduated from University I joined the family business and then progressed into a role in Hospitality & Event Management. It was my experience as a parent that brought me to Child Sleep Consultancy and a light bulb moment that changed my life and career path.

Q2.  What makes a good consultant?

Compassion, understanding and empathy. I feel you have to have walked in the shoes of the person that you are coaching. An understanding of what they are living and what way is best to lead them is crucial. Remembering that one size does not fit all in any situation. Understanding the personality of the individual or individuals involved is important.  

Q3.  Do you feel you manage yourself well or is it a case of ‘the cobbler’s shoes’?

Some months are better than others! When I am organised and following a plan I am very much practising what i preach. But, if i don’t do that it is a case of flying by the seat of my pants and invariably things start to slide. A plan of action works really well for me when it comes to work and personal life. When I am following a plan then I thrive, so do my clients and my family. 

Q4.  Are there enough hours in your day?

No. Never enough hours. But, i’ve accepted that so that I don’t burn the candle at every end. I am no good to my clients if i am burnt out and tired. So, i put boundaries around my work schedule so that i avoid that as much as possible.  

Q5.  If you could magically stop your clients from making one mistake – what would that be?

Believing that change is not possible. It is possible.

Q6.  What do you find is the best way to market yourself?

Instagram has been by far the best channel I have used from a marketing perspective.  

Q7.  What do you do to unwind?

I run! I took up running in my early 20s and 20 years on it is still my go to for exercise and stress management.

Q8.  What advice would you give a starting consultant?

Put boundaries around your work time. If you are working all the time you will reach burn out and unable to support your clients in the way that you would like. 

Q9.  What’s your guilty pleasure?

Dark mint chocolate! Yum…. 

Q10.  What’s your goal for next year?

Growing globally is the key focus for Babogue. At the moment we are trading in 30 countries. Increasing this and our client base to become a recognised global brand is what we strive for each day.