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Rory Stewart-Richardson – Founder & CEO at Connexi Partnerships

Breandan hEaghra
09 August 2021

Q1.  Did you always want to become a consultant or did you fall into the role? 

Consultancy actually came out of our core offering at Connexi, which is a data driven solution allowing Brands and Rights Holders. Our consultancy arm, allows us to get even closer and gain more of an understanding of our clients needs. We combine the understanding of our clients needs, the breadth of the industry that our platform has site of as well as our data driven approach to ensure those needs are met. 

Q2.  What makes a good consultant?

​The key thing for me is transparency, gaining a decent understanding of the clients needs but most importantly providing a commercially relevant solution to answer their business challenges. 

Q3.  Do you feel you manage yourself well or is it a case of ‘the cobbler’s shoes’?

We have over 400 clients on the platform, but we do our best to ensure we are in regular comms with all of them.​

Q4.  Are there enough hours in your day?

​Haha there are never enough hours in the day, but planning your time, taking regular breaks to ensure you stay focused and on top of our clients needs. 

Q5.  If you could magically stop your clients from making one mistake – what would that be?

Looking at things emotionally. Data used to be a dark word, due to the unreliability of it, but with the improved tech and also reliability of data there has never been as important time to analyse your target audience and their behavior to ensure you deliver an ROI, which is exactly what we do at Connexi. 

​Q6.  What do you find is the best way to market yourself? 

​We do a huge amount of marketing wither through PR or digital marketing. 

Q7.  What do you do to unwind? 

​Play sport or chill with my new puppy – Boris. 

Q8.  What advice would you give a starting consultant?

​Believe in yourself, be transparent and reliable, don’t be scared to ask questions, build strong relationships, attenion to detail, create a reputable brand as a “go to” for whatever you are offering.

Q9.  What’s your guilty pleasure?

​Love Island

Q10.  What’s your goal for next year?

​We are looking to grow quickly having recently completed an investment round, and we are looking to focus on breaking into the UK and Asian markets.